In the town of Dullsville, imagination has been monopolized by the sinister corporation Dream Pump Industries. Our hero Hap and his cat Mello try to fit into a life of dry toast brunches, cubicle labyrinths and monotonous efficiency. After a fateful incident involving a Dream Pump Industries delivery truck, the duo are plunged into the Doodleverse, a reality-shattering world where imagination holds no bounds - to dangerous extremes. Hap must overcome his self-doubt and harness his creativity to find a way home, but life in Dullsville will never be the same.